The city of Lugo has witnessed the latest promotional activity of the Denomination of Origin Monterrei, which has brought together professionals from the distribution sector and channel Horeca.
This initiative aimed to raise awareness of the wines produced in the denomination, strengthen the brand image and promote direct marketing, among other issues. Representatives ofLa Tienda Raúl Freire, 101 Vinos, El Pincel, El Jardín, Restaurante Eduri, Mesón O Castelo, Sala Jagger, Mesón Tres Pes, Parrillada Caminito, A Fábrica, Santeiro’s, Parrillada Antas de Ulla, Chuché, Vitato, Cafetería Abrente, Ciudad de Lugo, Hotel Cross or Apartahotel Méndez Núñez. In addition, students/ace members of the IES Sanxillao de Lugo, and the provincial deputy of the area of Economic and Social Promotion, Pablo Rivera Capón.
In this promotional action in addition to tasting the whites and reds made in the denomination, attendees were able to know the peculiarities of this wine territory, such as soil and climate characteristics, wine typologies or wine tradition. The wines of the following wineries were present: Ladairo, Gargalo, Castro de Lobarzán, José Luis Gómez Ibáñez (Valderello), José Antonio Da Silva Pereira (Vinos Lara), Crego e Monaguillo, Terras do Cigarrón, Triay, Terrae Monterrei, Pazo Blanco Núñez (Tapias Mariñán), Fragas do Lecer, Manuel Guerra Justo (Vía Arxéntea), Pazo de Valdeconde, Tabú, Alba Al-Bar (Daniel Fernández), Franco Basalo, Trasdovento, Manuel Vázquez Losada and Manuel Regueiro García (Serra de Alén).
“This year, and after carrying out several actions in the Mariña Lucense, we have returned to the capital of the province,” says the president, Jonatás Gago García, “in order to show our product to the HORECA channel and distribution sector, and thus help our wineries expand their marketing channels”, concludes.
