“Tiempo de Godello”, the new campaign of the D.O. Monterrei to publicize its wines

The C.R.D.O. Monterrei has just launched its campaign “Tiempo de Godello”, which aims to promote the positioning and identification of D.O. Monterrei wines through its flagship grape, the Godello grape, and at a key moment for consumption: Christmas.

In recent years, demand for Godello wine has grown exponentially and is taking up more and more space in bars, wine bars and restaurants. Being this the most abundant variety in the region of Monterrei, the Regulatory Council wanted to position its image next to this grape, reinforcing the idea that we are in time of the Godello grape, and, therefore, in time of D.O. Monterrei.

With the aim of impacting both the catering channel and the final consumer, the entity has strongly bet on the presence in the most current digital media.

Thus, over the next few weeks, we will be able to see “Tiempo de Godello” in the social media environment, in advertising in digital audio format and in display and programmatic campaigns, among other channels. In addition, it is committed to a new type of advertising, innovative and disruptive, which will take the D.O. Monterrei to Mediaset and Antena 3: the connected television format.

As for traditional advertising, outdoor advertising will also have a great weight in giving maximum visibility to the campaign. “Tiempo de Godello” will be moved to the main Galician cities through large format billboards and also in some train stations, with the winemaking doors and digital mupies.