The D.O. Monterrei begins its cycle of promotional actions this year in Madrid
09/03/2021
More than a hundred participants in the latest promotional action of the D.O. Monterrei in A Coruña
29/03/2021
Thirty wines from the D.O. Monterrei will be part of a Wine Tunnel, which will take place in A Coruña on March 25 and 26.
During these two days, and in two shifts each day (one from 11 to 14 hours, and another between 18 and 21 hours), the Paadín Tasting Hall will witness this promotional activity of the denomination, destined to the HORECA channel, sommeliers, teachers and students of hospitality centers, among others. In addition to the hygienic and sanitary measures required, participants in this initiative will be shown questions such as wine typologies, grape varieties, soil and climate characteristics or the wine-growing history of the territory.
They may also discover the product produced in the designation by the 17 wineries participating in this action: Ladairo, Pazos del Rey, Gargalo, Castro de Lobarzán, José Antonio Da Silva Pereira (Vinos Lara), Crego e Monaguillo, Terras do Cigarrón, Triay Adegas de Oímbra, Terrae Monterrei, Pazo Blanco Núñez (Tapias Mariñán), Fragas do Lecer, Manuel Guerra Justo (Vía Arxéntea), Tabú, Alba Al-Bar (Daniel Fernández), Trasdovento, Fausto Rivero Pardo (Quinta Soutullo) and Manuel Vázquez Losada.
To participate in the Wine Tunnel of the D.O. Monterrei in A Coruña it will be necessary to confirm assistance on the phone 678 577 933 or info@paadin.es, in order to control the capacity.
“This is the second promotional action we will be doing this year, taking up the direct link with our prescribers,” said C.R.D.O. Monterrei President Lara Da Silva. “We are at a time when the promotion of our product is becoming essential in order to, to the extent of our possibilities, build bridges of marketing for our partners, helping as it can not be otherwise also to strengthen the whole of the brand image of Monterrei, “concludes the president.
