The Regulatory Council of D.O. Monterrei launches a new advertising campaign to claim the quality of all types of wine produced in this wine area. This campaign seeks to further promote the knowledge and consumption of wines, those of Monterrei, which cover all the preferences of different consumer profiles.
The team of the advertising agency that has made creativity, has wanted to highlight the quality of the wines of the D.O, Monterrei through a campaign with a creative approach, modern and with touches of humor, as only one D.O. like Monterrei, one of the youngest in Galicia, can do.
The media campaign
Over the coming months will develop different advertising actions both offline and online, including the publication of a site (nonlledeasmaisvoltas.gal) where you can access all the content generated for the occasion.
The idea
Created by the creative studio Manu Cidre, the campaign, which will begin on June 2, is composed of a 45-second spot, two 15-second spots, press graphics, outdoor advertising, digital screens and social media content.
Previously, during the month of May, a transition campaign was launched with a single original in press where the new concept was presented without disclosing more details.
The new spots show a powerful insight: that moment when the sommelier serves the wine and who has to taste it and confirm that is good has no knowledge in the matter. Through exaggeration, the spot manages to capture the viewer’s attention with a game of looks between the sommelier and the clientele, who does not decide to stop spinning the wine glass. The situation is resolved with the slogan of the campaign, “do not give it more spin” because “in the kingdom of wines, Monterrei is the king”, to convey that the simplest way to know if a wine is good is that it is from the aforementioned D.O.
The media campaign
Over the coming months will develop different advertising actions both offline and online, including the publication of a site (nonlledeasmaisvoltas.gal) in which you can access all the content generated for the occasion.
The campaign, which will be divided into two phases, has a significant investment in digital media, as well as presence in the press, on billboards and mini-points located throughout the Galician geography, and in shopping malls with the greatest influx of public from the community.
To enhance the visibility and reach of the campaign, as well as the wines of Monterrei, different collaborations will be carried out with all kinds of influencers and content generators who will give their personal touch to get the message to their communities.
