The town of Fisterra has witnessed the latest promotional activity of the Monterrei Designation of Origin, in which more than eighty professionals from the catering and hospitality sectors have been present.
In compliance with all the required hygienic and sanitary measures, the Bela Fisterra Hotel has hosted a wide representation of the HORECA channel, sommeliers or hospitality schools, among others. Among them were representatives of O Trebón, Hotel Bela Muxía, Taberna O Carro, Hotel Bela Fisterra, Taberna Patacón, Parador de Muxía or Asociación Turismo de Fisterra (through President Xoan Traba). In addition to professors of hospitality schools, deputy mayor and councillor of Culture of Fisterra (Juan Carlos Sar and Teresa Rodriguez, respectively), media journalists such as Radio Voz or Telecinco, the president of the Spanish Association of Geology, or guests of the hotel, coming from Ireland, USA, Andalusia, Catalonia, Basque Country, etc.
Participants in this initiative have received information on the soil and climate characteristics of this wine-growing area, its tradition and history, as well as grape varieties or wine typologies. They have also been able to know the peculiarities of the wines of the 22 wineries that have been part of this promotional action: Ladairo, Pazos del Rey, Gargalo, Castro de Lobarzán, José Antonio Da Silva Pereira (Vinos Lara), José Luis Gómez Ibáñez, Crego e Monaguillo, Quinta do Buble, Terras do Cigarrón, Triay Adegas de Oímbra, Terrae Monterrei, Pazo Blanco Núñez (Tapias Mariñán), Fragas do Lecer, Manuel Guerra Justo (Vía Arxéntea), Abeledos, Pazo de Valdeconde, Tabú, Franco Basalo, Alba Al-Bar (Daniel Fernández), Trasdovento, Fausto Rivero Pardo (Quinta Soutullo) and Manuel Vázquez Losada.
“The appellation of origin Monterrei has not closed in August, and perhaps this is the time when we should strengthen our brand image. It is important that hotel and restaurant professionals know our whites and reds and why they are the best choice for their diners. Our promotion is not only aimed at the final consumer, as may have been the recent activities carried out on the occasion of the Wine Fair, but also to work different sales channels, and thus reinforce the hard work that our wineries carry out throughout the year”, said the president of the C.R.D.O. Monterrei, Lara Da Silva.